Raisonné

Raisonné can be purchased here.

As always, images and inspiration are pulled from fontsinuse.

You just noticed, 10 minutes after welcoming him in and gesturing to the bed for coats and bar cart, that Raisonné’s outfit is impeccable. It’s a proper outfit, one that starts with the body and drapes a more perfect form around it. The layers never repeat and always respond. It is personal, proportional, and unburdened by the anxiety of sartorial risk.

Part of the appeal of his outfit is that it doesn’t invite introspection. It is not a mic-drop or highlight reel, so seeing it doesn’t make you consider your own response. In the absence of that self-interest, a positive feedback loop of observation builds. Looking makes you feel good, so you look more, feel better, and on. You stumble out of the loop with a compliment whose specificity, you hope, might reflect some of Raisonne’s taste onto your own.

Raisonné does well amongst other creatives. Not that Raisonné would ever call himself a “creative.” Raisonné is a font, is proud to be a font, and in response to “what do you do?” would say, without hesitation or a nervous flit of the eyes, “I’m a font.” Being able to find a comfortable place within greater, high-aesthetic design efforts is perhaps his greatest strength. The guy’s resume isn’t long - ambition, after all, is often a failure of self-confidence - but it is of high quality.

Doing the dishes that night with your partner, your debrief hits a lull. Whose turn is it to pick a topic? You submit: “I loved Raisonné’s ‘fit tonight.”

“Oh my god yes. Yes! I was thinking, like, ‘You could be the gallery owner or the artist on display and I wouldn’t be surprised by either.‘“

“Complete 50/50 of maturity and expression.”

“Wasn’t it kinda like… Tár-like?”

“Mmmmmm is it an ‘I have an accent mark in my name’ thing?”

“Honestly….. maybe.”

“You get sorta misled by how tame the look is. But then it’s like… the acute line terminals…. the ratio of the top and bottom of the S… the lower bout of the g -”

“THE LOWER BOUT OF THE LOWERCASE G. YES. YES. OH MY GOD THE LOWER BOUT OF THE LOWERCASE G.”

Pause. Beat.

“Can we thrift sometime? Like something like Raisonné-y / Tár-y or whatever”

“I’m down. You know I’m not that fun to thrift with though and you have so much thrift stamina. I’m down though. Like maybe we can just sync up at the end or something."

Pause. Beat, beat.

Kiss. Squeeze.

Rinse, stack. Kiss.